REVIEWS:  Craig David - Slicker Than Your Average - Atlantic Records
 
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Slicker Than Your Average

  

           When he dropped the garage/two-step styled “Can You Fill Me In” Craig David and his Euro-Soul stilo swept the world into a dust pan so thick with confusion and elation that they didn’t know what hit them…and just like Kaiser Soze, he was gone. Now, he’s back with the second installment of his bubbling music career. The one-time P. Diddy-pursued Craig David, now claims that he is Slicker Than Your Average.

Slicker opens with the title track and a little Brit flavored-rhyming, which also laces his infectious lead single, “What’s Your Flava?” David’s signature mellow vocals combined with Rogeresque electrovocals make for an effective mix over an up tempo dance-based track that is sure to have heads noddin’ regardless of your musical preference. David resurfaces a young man’s fourth period daydreamlike track, “Fast Cars.” Of course to accompany fast cars, fast tailed women get in the ride, but the video will have to pick up the song’s course, because it is cute, but not as sexy as the concept. It’s just not happening.

On the guitar string-driven “Hidden Agenda”, David gets back to what made him so spectacular as a singer. The voice over the beat and it helps to employ the vocal pattern of Jon B’s “Don’t Talk” as the hook, line and sinker. With this one, David encourages the apple of his eye to make a choice between him (the winner) and her man (the beginner)…he’ll probably make it happen. “Eenie Meenie” is another two-step rhythm track that asks the question, “where have all of the good girls gone?” The track on “Eenie...” utilizes a drum and bass-esqu beat pattern and features Craig David and Messiah Bolical spitting flows like Twista.

David continues to touch the young ladies with …Your Average as he takes them to teary pillows on the slow “You Don’t

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 Miss Your Water (‘Til The Well Runs Dry).” A tale of lost love sang over melodic piano keys, sounds like a rainy afternoon in a white room of cotton curtains and silk sheets – with “soup and a sammach.” A delightful surprise is offered by the sophomore when Sting steps in to grace the inspirational, yet melancoly “Rise & Fall”, which features David describing his career path as a young artist, turned star. This track is especially introspective as David discloses feelings of lonesomeness, fans and himself. However, it gets deeper as he trades his feelings for the listeners’ with the aptly titled “Personal” which will certainly receive airplay on all of the late night radio shows. It’s not risqué, but it is a whisper in your ear and get intimate-type track. The slow tempo melody continues on the conversational “Hands Up In The Air.” Surprisingly, David pulls of the laid-back track with relative ease, but only because he keeps focused on the ladies. One might expect a rah rah anthem with such a song title, but David changes the game with a nonchalant attitude and smooth transition.

The mellow “2 Steps Back” offers nothing new, but “Spanish” makes Alicante and Madrid feel like the places to be. You can practically smell the perfume on the morenas and rubias as David serenades them with sexy words like “Ecstacy”, “Senorita” and asks the laydeez to ‘come with me (conmigo)’. When the DJ drops this one, las chicas will be making their backs bend to neck snapping track, and more light underlying vocals. “What’s Changed” is a catchy duet between the British crooner and, lemme get this right – KATIE HOLMES!? If this is the big screen star turned singer, they make for a sexy duo, because Holmes’ vocals provide depth and the feminine presence in this break up to make up track. On “World Filled With Love” David closes his sophomore effort with a tribute to dreaming about our dreams and actually making them come true – maybe the prelude to this year’s coming of age film or TV show…

Overall, with Slicker Than Your Average David has done a good job of singing and marketing to his audience who are mostly young laydeez ages 15 to 34. Although this is not breaking ground as far it being a must have record, like Jodeci’s The Show, The Afterparty, The Hotel, the mission to please is still accomplished. And although no one may notice, Craig David is slowly changing the game by including two-step rhythms and beats in his British-soul songs and RAPS. Is he street? Naw, but his vibe is unique and his vocal styles fill a void within the R&B and pop music game.
 



 

   

 

 

 

 

 

 

 

 

 

 

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